Jurassic World: Fallen Kingdom Sales Kit
When our Sales Representative set out to pitch Jurassic World: Fallen Kingdom to Universal Pictures, they were looking for standout ideas that would spark major earned media coverage. I developed an immersive sales kit that included a detailed concept deck and a custom-built model to showcase the full range of Lamar’s capabilities. The kit not only helped us make a strong impression in the pitch meeting, but it also earned a Silver ADDY Award in 2018 for its creativity and strategic execution.
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This successful format became a go-to for future high-profile pitches and played a key role in securing additional national accounts, including Panera Bread later that same year.
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Graphic designer & copywriter: Gabrielle Favret-Kocian
Sales representative: Ian Dallimore
3D Model
Traditionally, our sales pitch decks were presented digitally—but with more lead time for this particular pitch, I saw an opportunity to elevate our presentation. I proposed creating a physical, 3D-printed component that could be mounted to one of our desktop mini billboards, showcasing Lamar’s capabilities in large-format 3D out-of-home advertising. I took the initiative to learn how to use the 3D printer, then designed, printed, and hand-painted the model myself. The final piece measures 10.5" wide and stands 9" tall, serving as a compelling, hands-on example of how dimensional billboards can make a powerful visual impact.
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Augmented Reality
To promote Jurassic World: Fallen Kingdom, I developed a concept that combined physical spaces, mobile engagement, and immersive technology to create a memorable, story-driven experience. The campaign would launch in the Los Angeles airport, greeting consumers as they landed in the city. Travelers would receive a small branded box that, when paired with their smartphone, played a short virtual reality preview of the film. When exploring LA, those same consumers could visit iconic tourist locations like Grauman’s Theatre, where a dinosaur skeleton would be displayed among the iconic celebrity handprints—tying the film’s theme directly to a cultural landmark. Using geo-fencing technology, Lamar would then trigger a mobile ad at the theatre, inviting users to view an augmented reality experience showing what types of dinosaurs once roamed that very location millions of years ago. This concept showcased how traditional out-of-home media can be enhanced through digital storytelling and immersive tech to deliver high-impact, multi-platform engagement.
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