Out of Home
I joined Lamar Advertising in 2014, where I quickly found opportunities to challenge the expectations of traditional transit advertising. My work led me to a role on the national sales team, collaborating on campaigns for some of the country’s most recognizable brands. When our team identified a drop in 3D billboard sales, I took the initiative to explore new ways to spark client interest. I approached our Director of Innovation with a proposal to invest in a desktop 3D printer. After gaining approval, I dove into learning the technology and building prototypes to help clients visualize bold, dimensional concepts. Within six months, that effort culminated in the installation of a large-scale 3D display for Panera Bread—one of the first of its kind for our team. Below, you’ll find highlights from that project, along with my OBIE-nominated transit design.
Experiential & Sponsorships
I’m passionate about crafting immersive experiences that connect with audiences on every level. I thrive on transforming big ideas into fully realized projects—diving deep into the details to ensure each element contributes meaningfully to the overall vision. The projects featured below span a wide variety of deliverables, from a 100-foot booth wall to custom-branded merchandise like hurricane glasses. No matter the scale or medium, I see every component as an opportunity to enhance the story and strengthen brand cohesion. Each of these examples showcases my role in taking a concept from initial idea through to final execution.
Campaigns & Marketing Creative
My career has been evenly split between two dynamic paths: bringing brands to life in the fast-paced world of outdoor advertising, and working in-house with a single brand—immersing myself in its identity, adapting alongside it, and helping it evolve in an increasingly digital landscape. The projects featured below represent my time dedicated to that in-house journey, where I focused on developing thoughtful, campaign-driven creative that aligned with long-term brand goals.
UX Design
In 2023, driven by a desire to broaden my skill set, I pursued the Google UX Design Certificate program in my spare time. Through this course, I gained hands-on experience with the full UX design process—from research and wireframing to prototyping and user testing. With this foundation in place, I approached my leadership team at Dell to express interest in taking on more web-focused projects. That initiative led to opportunities to apply my new skills in real-world scenarios, contributing to digital experiences that aligned with both user needs and business goals. Below, you'll find my UX design program project alongside select web design work I completed for Dell.
