Wells Fargo Arena
I was tasked with developing new branding for Wells Fargo Arena that prominently incorporated the Philadelphia Flyers. Previously, the branding featured simple animations that cycled messaging every six seconds. Seeking to elevate the space, I proposed and designed a fully immersive experience that went beyond the original concept.
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We presented both the client’s initial request and my immersive design side-by-side—and they were enthusiastic about the enhanced approach and the dynamic energy it brought to the arena.
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Due to its flexible design and straightforward execution, this concept has since been adopted by Dell for use in venues nationwide, easily tailored for various sports teams and event spaces.
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Graphic designer: Gabrielle Favret-Kocian
Motion designer: Tyler Oliver
Philadelphia Flyers
While the other ads in rotation were standard and straightforward, I saw an opportunity to surprise and engage the audience with something fresh and dynamic. The main challenge was working within the unique sizing and layout constraints, which I embraced as a creative advantage. I developed a concept featuring a hockey puck soaring across the screen, dragging copy and logos along with its momentum. For the stadium’s second atrium's screen, a traditional ad was playfully interrupted by a hockey stick striking the puck, sending it flying across that display as well. This interactive, cohesive approach added energy and movement to the campaign, creating a memorable experience that stood out amid the usual rotations.
As the viewer turns away from the main atrium and continues up the escalator, this additional banner runs above them.
The 76ers
The client loved the initial design so much that the following year they requested a similar concept tailored for the Philadelphia 76ers. This allowed them to seamlessly switch between team-specific designs depending on which team was playing in the arena. The design below maintains the campaign’s visual continuity while making it uniquely relevant to the 76ers’ audience.
