Mobile World Congress
For the second consecutive year, we designed the booth graphics for Dell’s presence at Mobile World Congress in Barcelona. With careful consideration of the available spaces, we incorporated bold patterns and vibrant colors in a way that complemented—rather than competed with—the cutting-edge technology on display.
The expansive 9,000-square-foot Dell booth was branded with a dynamic design that evoked a strong sense of forward momentum and innovation, enhancing the overall visitor experience while reinforcing Dell’s position at the forefront of technology.
Art director: John Dawson
Graphic designer: Gabrielle Favret-Kocian
Copywriter: Audrey Cleveland
Motion designer: Tyler Oliver
Account manager: Michelle Bui
Associate creative directors: Dionne Gonzales & Kim Reed
Executive creative director: Megan Stöhr
Booth exterior
The customer-facing exterior part of the booth was branded with the immediately recognizable Dell blue color. We used a fully LED pillar and LED strip to show sprawling scenes of Spain mixed in with highlights of our technology.
Booth interior
Guests attending meetings were invited into a dedicated interior area of the booth, thoughtfully designed to create a calm and welcoming atmosphere using a warm color palette. The strategic use of slanted architectural elements naturally guided visitors’ attention—and movement—toward the back of the booth, subtly drawing them into the private meeting space.
