Alienware Accessories
As a designer committed to continuous growth, I actively sought opportunities to expand my skillset beyond traditional design work. After completing the Google UX Design Certificate program, I approached my manager at Dell to express interest in contributing to more UX-focused projects.
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She supported my development by helping me gain a deeper understanding of Dell’s web platforms and design systems. Just two months later, I was brought on to assist with the creation of a product page for the new Alienware headset. Shortly after, I was selected as the lead designer for the Alienware backpack campaign—overseeing the design and execution of its dedicated product pages and related assets.
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These experiences allowed me to apply my UX training in a real-world, high-impact environment, while continuing to grow as a cross-disciplinary designer.
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Graphic designers: Gabrielle Favret-Kocian & Jacqueline Byrne
Creative director: Emily Grube
Copywriters: Eli Mogul & Julia Streller
Project manager: Ivana Dealba
Alienware Headset
This project involved updating an existing product page to reflect a refreshed version of the product. I was responsible for creating wireframes for the redesigned layout and developing storyboards for the supporting site videos shown below. To ensure a smooth transition from design to development, I also shadowed a senior designer to gain a deeper understanding of our team’s handoff process. This experience helped strengthen my knowledge of cross-functional collaboration and end-to-end web design workflows.
Starting with Sketches
For the launch of Alienware’s new backpacks, I served as the lead (and sole) designer on the project, overseeing the creative process from concept to completion. At Dell, every site project begins with detailed sketches that outline the product shots and supporting assets needed. These sketches guide the production team in capturing imagery tailored to the design vision. What made this project unique was the need to develop visuals for two distinct backpack models—each requiring its own set of images to highlight different features and use cases. I created 12 detailed sketches, which not only informed the layout of the product page but also served as the foundation for a wide range of supporting marketing assets. Below, you’ll find a selection of the original sketches developed for this project.
Sketches to Renders
These sketches are handed off to our production team, who use them as a guide to capture the final product images. Once created, these visuals are not only used for the immediate campaign but also added to our internal image library—allowing them to be repurposed across a wide range of future projects and marketing materials.
Final Image
Here you can see the example from above in place in the final site. This image specifically was used to highlight different features of the backpack, like the headphone strap on the inside pocket, so it was very important to get every little detail correct.
Final Site
I began this project by developing sketches, wireframes, and storyboards to establish the creative direction and guide supporting teams throughout the production process. This included planning for dynamic video content, featured below, which plays a key role in bringing the product experience to life on the page. As the lead designer, I collaborated closely with the development team to ensure that the final implementation aligned with the design vision—down to the smallest detail. The project resulted in two distinct product pages, each tailored to highlight the unique features of the individual backpacks. Below, you can explore both pages to see the final result.
